I love the matte look. And this colour is really nice as it's not too dark. The general rule of thumb with red lips is that people with olive skin wear blue based reds and people with pink tinted skin go with an orange toned red. And anyone can wear hot pink.
So to make whatever red tone you choose stay on longer, here are a few tips: exfoliate your lips so they are really soft with no dry bits, dust with some powder (I use my mineral make-up with a little bit of bronzer) and then apply the red lip stick. This will make it stay put a little longer.
And when you head out make sure you have a red lippy buddy who will keep an eye on your pout and teeth.
MAC red lipstick in "Lady Danger"